Trademark filings worldwide present Apple staking ‘actuality’ names for mixed-reality headset


Trademark filings worldwide present that Apple seems to be securing potential names for its broadly rumored, extremely anticipated, conceptually rendered mixed-reality headset.

Apple VR/AR headset concept by Antonio DeRosa
Apple VR/AR headset idea by Antonio DeRosa

Mark Gurman for Bloomberg News:

Purposes had been filed within the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for the names “Actuality One,” “Actuality Professional” and “Actuality Processor.” Although Apple itself didn’t make the filings, they comply with a sample that the iPhone maker has used prior to now—together with counting on legislation companies that the corporate has beforehand enlisted to lock down manufacturers.

Earlier this yr, trademark filings linked to Apple additionally emerged for the realityOS title.

The brand new emblems are all registered to a shell company named Immersive Well being Options LLC that was integrated in February, in keeping with data obtained by Bloomberg Information. That firm itself was registered by one other Delaware shell company, the Company Belief Co., sometimes used for filings by companies trying to keep away from detection. The RealityOS trademark used that very same agency…

Within the US, Canada and New Zealand, the filer enlisted legislation companies that Apple has used prior to now to both register emblems or for different issues…

Apple’s headset is predicted to incorporate VR-based variations of Apple apps like Maps and FaceTime along with collaboration options for a number of customers sporting the headsets. It’s additionally slated to have a deal with consuming media content material like sports activities and flicks in VR and gaming. The newest emblems additionally indicate the machine could have health-related features.

MacDailyNews Take: Apple’s subsequent revolution looms!

Apple has the customized silicon. Apple has the put in base. Apple has the ecosystem. Apple has the providers. Apple can have the worthwhile portion of the mixed-reality headset market. After which, a couple of years later, Apple will take the worthwhile portion of the smartglasses (AR) market, too.

And a few individuals will slap their foreheads and lament, “I may’ve purchased Apple shares underneath $140!” – MacDailyNews, May 24, 2022

Apple’s smartgoggles might be cool, nevertheless it’s the following Apple smartglasses that may change the world.MacDailyNews, July 11, 2022

Augmented Actuality goes to alter every part.MacDailyNews, July 21, 2017

Sometime, hopefully before later, we’ll look again at holding up slabs of steel and glass to entry AR as unbelievably quaint. — MacDailyNews, July 28, 2017

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